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Consumer Behavior: Building Marketing Strategy

By ~ Delbert I. Hawkins

 

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Author : Delbert I. Hawkins

Pages : pages

Publisher :

Language : eng

ISBN-10 : 0077645553

ISBN-13 : 9780077645557

 

Get book ====> Consumer Behavior: Building Marketing Strategy. Full supports all version of your device, includes PDF, ePub and Kindle version. All books format are mobile-friendly. Read and download online as many books as you like for personal use.

 

Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.

 

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